Meet Emily

A friend recently sent me a link to an article about Emily, a chatbot that helps you talk about your end-of-life wishes. I was intrigued so I contacted Haje Jan Kamps, of LifeFolder, the company behind Emily. I believe he and his fellow entrepreneur, Colin Liotta, are on to something.

Thinking and talking about death are difficult for most people. Haje and Colin believe a chatbot can make the process less threatening, especially for people between the ages of 25 and 45 who are used to communicating over texts. LifeFold’s technology also facilitates the creation of advance directives and uses Facebook Messenger to nudge initial participants to complete the process.

I am much older than the target demographic, but I put Emily to the test and was quite impressed. GoodEnding is only one of many good organizations trying to get more individuals to create advance directives. I’m delighted to welcome Emily to the cause.